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The wordmark is the loading screen.

Both words start half a viewport apart in the middle of the screen. The gap slams shut on a decaying bounce while the counter climbs and the corner lines decode. When the load reports done, the lockup travels to the masthead it was measured against and the curtain drops. Nothing is duplicated — the element that finishes the animation is the page's real heading.

Identity systems 01
Motion direction 02
Interface design 03
Editorial 04
scroll works — the loader releases the page when it resolves
idle